100 years ago, Duchamp debuted his iconoclastic Readymade, The Fountain, challenging the art world’s sanctimonious definition of high art, and effectively paving the way for conceptual art. The idea of The Nevermade, or what Duchamp referred to in early written notes as a: “Reciprocal Readymade: Turn a Rembrandt into an ironing board”, was never realized and existed only as a theoretical concept.

NEVERMADE: (neh’fer-maid) n. It: No Gracie f e! Fr. Jamais réalisé 1. To repurpose or recycle an existing artwork (object, concept, ornament, decoration) as a unique consumer product - one that performs a particular operative function or purpose, void of any symbolism, resisting interpretation, and abandoning any former inherent significance or greater meaning. 2. The act of extracting meaning and designating utility. 3. The result of revoking/demoting/upgrading/cartwheeling the status of an existing artwork, and reincarnating in the form of an object/product/tool with use value